Snake oil is a colloquial term for something sold as medicine but worthless. Perhaps snake oil is too kind a phrase for toxic waste? Best of luck needs a salesman. Whenever a salesman puts on a white coats and claims impartial authority, the well intentioned public get cheated. Let’s find out how marketing and sales of ‘snake oil’ precedes real issues.

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I helped a pharmaceutical company grow its sales a three years or so ago just one of the items we analysed was their call frequencies for different groups of customers. One with the surprising findings was that creating more visits to high potential customers did not result in any significant increases in discounts. By and large, the high potential customers were already being very well served or any extra visits were just overkill.

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